Promoting your business or company through promotional products is not a new thing. Millions of businesses across the globe are using some type of promotional item to amplify the impact of their direct marketing campaigns for significant success.
However, many businesses miss out on the point that the act of giving away a ‘showpiece’ as direct marketing efforts does not mean guaranteed success. Despite, choosing the wrong product, could have a massive negative impact on the direct marketing strategy. Because many a time you must have thrown away key rings, branded pens, mouse mats, or stubby holders you probably didn’t want.
So, what you can do for your business to optimize your direct marketing campaigns?
The answer can be drawn out from that old saying ‘the way to man’s heart is through his stomach’. Similarly, to win your customers’ hearts, give them some sweets to eat.
So why promotional confectionery is so effective as a marketing tool? Well to kick-off, everyone loves sweets and chocolates. So, using sweet wholesale confectionery products with a letter or a giveaway is always received with big hearts.
Also, marketing confectionery products does give you the highlight. So, if you receive 20 flyers and one letter with chocolates when the courier arrives, which one will snatch your attention? The 19 flyers or a letter with chocolates attached to it? Getting the point?
If you believe in the potential of lollies and chocolates as a promotional tool, then the following ways to attract new clients with confectionery will surely interest you.
5. Promo Bags
An exhilarating option for a freebie at exhibitions, conferences, or street promotions, promo bags is one of the most cost-effective ways of brand marketing. The best thing about promo bags, which consist of cellophane bags sealed for freshness and branded with your organizational sticker, is that the bag can contain a considerable amount of product.
Remember that the standard is 50 grams; although customers might put up to 250 grams in them. Bright lollies or jelly bellies look amazing in them. However, I won’t recommend keeping chocolates.
4. Promo Noodle Boxes
If you want to use chocolates to spice up your marketing campaign then Noodle Boxes is the way to go. Apart from their great look; especially when dressed with a business card or corporate sticker and complimentary colored ribbon, they also serve as a micro-advertising board. These boxes can often sit on your future client’s desk for a considerable time.
Therefore multiple times a day, your potential customers will have an unintentional look at your box and will think of you. Needless to say, they will feel pleased.
Also, you can keep any product in that promotional noodle box. Although chocolate is always desirable and is more popular; to place products in a cellophane bag is also not a bad idea.
3. Corporate Confectionery Gifts
As an ‘Employee of the Month’ present, or as a ‘Thank you gesture to a client after the completion of an important project, corporate confectionery gifts can be more of an initial outlay; however, they provide the biggest impact.
Thus, a gift box or a hamper full of chocolate bars from one of the top confectionery products suppliers is something that is guaranteed to give you the limelight. Everyone loves to receive a gift as it makes them feel special. And this is how any business makes its customers feel happy.
2. Branded Confectionery
A higher cost but worth the extra expense. Corporate lolly bags or branded chocolates are a massive way to promote your organization at a conference, at an event, or in an exhibition. Branding confectionery is quite easier to give away at a conference, event, or exhibition compared to other promotional products.
It is essential to remember the confectionery items’ quality, as horrid tasting lollies and chocolates will make you look unpopular! However, if you get it correct then you will leave a lasting taste on your potential client’s palate and their consciousness towards your company will increase.
When designing the confectionery packaging, don’t forget to insert a ‘promo code’ or ‘call to action’ to improve the chances of your potential customer contacting you.
1. Lucky Dips
These are one of the most popular choices of promotional confectionery items for street giveaways, events, and general promotions. Lucky dips are essentially promo bags that are packaged in colorful tissue paper. The mystery and air of anticipation can cause a massive buzz. Due to the extra packing, you can easily insert a comp slip or business card into the package, which in turn, will allow you to convey more about your organization to the recipient.