The keyword for customer acquisition on the Internet is: attention. Among many other things, getting these with visual impressions is a very good idea. And that’s exactly what you can use the so-called thumbnail for.
You can find out exactly what this is and how you can use it for yourself in this article.
Thumbnail – what is that anyway?
thumbnail- How to create a thumbnailThe term thumbnail stands for the miniature or preview image of a larger image. This term was chosen primarily because of the size of the graphic. Because the user only gets a first glimpse of the original in a small, compact size – about the size of a thumbnail. The original can be opened by clicking on the image. This can be a website, a larger graphic, a video, or something similar.
A good example of the use of thumbnails is the image search on Google. If, for example, you enter the term “success” in the search bar, you will see a large number of small images. And if you click on one of these images, Google will show you a larger version of the graphic. It is the same with YouTube, for example. All of the small pictures for the videos are YouTube thumbnails.
And the use of the preview image can also be observed very well in social media; the optimization takes place through social media marketing . Take Facebook, for example. In the feed you get almost exclusively small pictures and when you click on them, the larger graphic is shown to you.
Why you need a thumbnail
thumbnail- What do you have to pay attention to?You notice: You can find thumbnails everywhere now. And not only for image and video searches, but also for search results and feeds in general. But why is that so? Why are images and graphics used more and more?
The background to this is quite simple. And for that we have to briefly dive into the field of psychology. By nature, humans are very visually inclined. This means that he focuses more on an image or video than on text or grasps the visual more quickly than the text. And that is exactly what is used in marketing by companies as well as in user-friendliness with search engines.
For you, this means that by using an image you increase your likelihood of being found and clicked or, from a company perspective, the acquisition of customers on the Internet . So to attract more attention in order to position yourself in the market in a targeted manner. In addition, you get much faster loading times with the smaller graphics, as they have a much smaller file size than the larger version itself. And fast loading times are also rewarded by your users, as they rarely want to wait longer than 3 seconds for a website to load.
On the other hand, if you don’t use a thumbnail for your content, you automatically have disadvantages these days. Your content will be seen less and therefore fewer people will come to you. You will simply get lost in the mass of information. In addition, you will also be disadvantaged by the search engines. And that is exactly what must be avoided.
The importance of thumbnails for search engine optimization
thumbnail- Which programs are used?The goal of search engines is to enable ever better usability and an ever greater user experience. Accordingly, the search results are more and more adapted to the users and made more pleasant for them. This also includes the use of general human preferences, such as graphical representation rather than pure text results.
Let’s take a closer look at the currently two largest search engines: Google and YouTube.
Google itself announced some time ago that the mobile version in particular will display significantly more graphics than before. Especially in the mobile version, especially for local search queries. The same applies to general search queries. If you enter the word “success”, for example, many articles with the respective image appear on the right-hand side in the general web search on Google. The pure text results in between are unfortunately mostly scrolled over and overlooked.
This means that you will be rewarded by Google if you improve the user experience with, among other things, visual impressions and short loading times. And the best way to do this is with thumbnails, which means that you rank higher or higher in the search results. A good parallel example that most people should be familiar with is the use of hashtags, which also attract a lot of attention and cause potential clickbaiting .