If you are a YouTuber, you probably understand the hard work that goes into making videos. Planning, shooting, editing, posting – this 4-step process takes days to complete. And after all that effort, you must ensure that your video is getting enough engagement. Even though YouTube is the 2nd largest search engine, getting desired engagement in a short time when you are a newbie can be a bit challenging.
If you want to increase the engagement rate in your YouTube videos, sharing them with your friends and family and posting them on your other social media platforms is a great idea. In fact, sharing your video on social media giants like Instagram can bring a huge difference to your channel’s overall growth. Read how you can promote YouTube videos to Instagram.
We all know that Instagram’s popularity has increased so much over the years because it is a powerhouse of fun and engaging content. Wondering how to promote your YouTube videos on Instagram for business? Here are some easy ways to make your videos reach the maximum number of audiences.
Make the Most of DM Groups
Did you know that Instagram has launched a feature recently where you can join DM groups? The DM groups on Instagram are a closed list of members who post content in different niches. By becoming a member of those groups, you can simply share your video and ask the members to watch, like, and leave a comment on your videos.
To join DM groups on Instagram, you can search using keywords related to the type of content you create. Once you find creators related to your niche, click on their profile and DM them, asking politely if they can join you in their DM group. Make sure to write about yourself and the type of content you create briefly. Remember that members in this group excite each other up. So, if you share your videos expecting a good response, you have to become supportive of other creators.
Tag Creators that Post Content Similar to Yours
If you know any content creator that posts content similar to yours, tag them in your posts while promoting your videos. This way, your video will have a fantastic reach. It will also have high chance of getting noticed by popular influencers. And if they like your content and share it with their followers, your engagement rate will be impressive.
Redirect People from Instagram to YouTube
You can redirect your audience from your Instagram to YouTube with just a couple of actions. In the bio section of your Instagram, you will find an option to add websites. This is a place where you can paste the links to your latest videos. This way, the regular visitors of your Instagram profile will be curious and check out your YouTube videos.
Practice Active Publishing
Posting on Instagram is definitely the key, but did you know that there are some specific times that make a difference in the engagement? That’s right! Just like planning your video, you must plan when to post for the best reach. According to surveys, weekends are good times for publishing a video. Studies also have shown that Sunday is the worst day to upload something new on Instagram because the reach gets a little dull. Thus, it’s smarter to check ‘Insights’ before posting videos of YouTube to Instagram.
Use the Right Hashtags
One of the things that make a noticeable change in an Instagram post’s reach is hashtags. So, take your time and find out which hashtags are relevant for your content. Before posting your content, be sure to browse the other posts with your chosen hashtags to get an idea.
You can use up to 30 hashtags per post, and it’s not necessary for all of them to be relevant. Just ensure that at least 5-6 of your hashtags are closely related to the type of content you are uploading because that’s what will help you reach your target audience on Instagram. To understand hashtags even better, you can look up content creators similar to your niche on Instagram to see which hashtags they use.
Take Advantage of IGTV and Reels
With the arrival of IGTV and Reel features on Instagram, promoting YouTube videos has become a fun activity. To grow your audiences on both platforms, you can select some highlights from your video and upload them as IGTVs and Reels. Reels perform better than the other features of Instagram, so you will have high chances of blowing up on Instagram as well as YouTube.
While uploading these clips on Instagram, make sure the video quality is good because to make people click on your videos, the first impression is important. Other than uploading clips from the original video, you can post behind-the-scenes and sneak-peeks as well.
Involve Your Audiences in the Decision-Making
You may have noticed that few YouTubers ask for the audience’s advice on Instagram before posting their videos on YouTube. This tip has been proven helpful because it’s easier to decide when to post a video and what to include in videos when the views of the audience are taken seriously. And who doesn’t love interacting with fun stickers on Instagram?
Put up a couple of polls and make your audience vote for their picks. If you let them make small decisions for your content, they will enjoy watching your videos even more.
Repost Shoutouts on Your Stories
Some of your regular viewers might put up a story talking about the things they liked in your video. You can repost the response as your story. By doing this, you will form a good bond with your audience, and more people will be eager to watch your content if the response is well-written.
Share Video Links in Instagram Stories
There was a time when only users above 10k followers could add links to their Instagram stories. Thanks to the latest update, now you can add links to stories regardless of your follower count. Stories are very interactive because of the fun stickers. So, with the help of the feature, your given link is going to get so many clicks.
Share your video’s link to your story along with the screenshot or a short clip from the video to create hype. If a story viewer links the vibe of your video, they will click on the link to enjoy the whole content.
Your Instagram presence has the power to boost your growth on YouTube. By using these easy, tried and tested tips, you will be able to master social media marketing like a pro. Promote your YouTube videos on Instagram today and grow your audiences effectively.