Brand collaboration emails are extremely important, especially if you are an influencer, and more specifically the micro influencers.
If you are a micro influencer, you need to go out knocking door of opportunity; as you see, even popular influencers sometimes go by themselves to talk to the brand for collaboration.
Yes, that is true!
And for that you need to specialize in different type of communication.
What is a brand collaboration email?
A brand collaboration email is the type of email you send out to brands asking them if they would like to collaborate with you.
As a summary, in this email, you will tell brands who you are, how you could add value to their brand and why they should collaborate with you.
In this article we will look at the ideal way to create a brand collaboration email by breaking down the entire process.
Are you ready to learn the tactics?
Let us get started.
Do your Research
You need to spend time researching to figure out what brands you would like to reach out to, and then look for their PR social marketing contact.
With some brands, you get this information readily available on their website or social media handles and in some cases, it is not that easy to get this information.
In case you are not able to locate the email addresses or do not how to find B2B email addresses, you could use an email finder tool to find emails.
How to find B2B email addresses?
With emial finder tools like GetEmail.io, you can be able to locate the correct email address format of a professional.
Once you have the email addresses, you could maintain an email list of all the contact people in one place.
Now we shall look at crafting your email.
Avoid generic subject line
Like any other email type, the subject line is crucial for a brand collaboration email too. You should try not to keep your email subject lines to generic.
Produce a subject line that would grab the brand’s attention. You could include the word “brand collaboration” following an hyphen.
And if you are contacting a brand for a specific campaign they are working on, you could create a subject line around that.
Once you pass through this part, i.e., get then open your email. The next thing is to work on the body of the email.
Body of the email
Do not hop into the pitching part right away. Never ever!
In the first paragraph, you should introduce yourself, what you do, how you came to know about their brand, what you love about their brand, etc.
This will give them a gist about you and reason to continue reading your email.
In the second paragraph, you got to tell them why you are reaching out to them, give them strong genuine reasons why you want to collaborate with them.
In the next paragraph, you need to write why they should collaborate with you.
May be you can tell them how the campaign they are currently working on aligns with what you are already been doing and that you have the right type of fan followers they could target.
Also tell them everything that you could do for them.
And in the end of the body, you could thank them again for sparing time for your email. And let them know you look forward to hear back from them.
Mention your social media handles
Sharing your social media handles to them is significant, they can then go to your social profiles to learn more about you and your works.
With these tips, you will be able to write amazing brand collaboration pitch emails. Although the tips shared in this article are going to help, however, it needs to be more your way of pitching yourself to a brand and getting on their radar.