Small Business marketing using Instagram
Instagram is an online mobile application that is used for sharing photos and videos. It is following in the footsteps of Facebook and Twitter and has fast become a very popular social media tool. You can use a free Instagram tool Picuki an anonymous Instagram stories viewer and downloader, you can visit NewsUpTimes.com to learn more about Picuki. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their mobile phones and would allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
- There are more than 300 million Instagram users worldwide.
- Approximately 70 million photos are uploaded per day.
- The account is ‘free’ to set up so there are low barriers to entry.
- It is a medium that allows for easy sharing of content 24 hours a day.
- What sort of success have businesses achieved using Instagram?
- Businesses such as Levis, L’oreal and hundreds of others have been able to use the tool to:
- To increase awareness of their products and services.
- To increase brand recognition.
- To showcase their community and pro bono work to inspire and attract prospective customers to engage with their product, service or brand.
- Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram appears to be particularly popular with product-based businesses due to its visual nature. Many businesses that are product based such as clothing, jewelry, makeup or even food-based businesses have achieved success using Instagram.
Influencer marketing
Bloggers, social media stars, and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This ‘influencer’ group means that there are several eyeballs there ready to see your product or service. The audience has already been built for you. The engagement has already been formed and tapping into this by getting your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will help you to grow your audience more quickly. Therefore taking the time to identify key ‘influencers’ in your industry and how you can tap into this is important.
Hashtags – What are they?
How can they be used to increase business exposure?
I suggest that if you are interested in getting onto Instagram you spend some time up front doing your Hashtag research. Hashtags are tags that you can add in a caption of a photo that you upload. To create a hashtag you need to use the # symbol at the front of the tag and then add a keyword or several keywords without spaces after the hash symbol. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle.
Remember:
- No spaces in your hashtags
- No special characters can be used in your hashtags E.g.!@$&
Instagram includes a powerful search feature so if posts are set to ‘public’ you can use hashtags to tag your photos and videos so that the content becomes easier to search and becomes more accessible to the public. That means when someone runs a search and is exploring that ‘search term’ your content may be discovered which leads to more people finding out about your business or brand.
Some hashtags are very popular so it’s important to identify the ones that are most relevant to your industry. The aim of the game is really to get people talking, liking, following, and sharing your content. Hashtags help to get the word out if used effectively so take some time to find out how to use these to get the best out of your content.
It Is For All Businesses
When you consider Instagram and the visual content it works with, the first thing that comes to mind is that it is best suited for product-based companies. They could possibly put up photographs of the products they are selling or product demo videos. The use of Instagram is not restricted to a particular business. Product and service-based businesses can use this social media platform alike. How you use it relies heavily on your creative ability.
Above all, it is a fun way to go about promoting your business. You can use user-generated content to your advantage, track your analytics, and drive more and more traffic to your business.
