SEO is a vital digital marketing tool, and if you have a basic understanding of what it entails, you can work your way up in SEO, but it is a multifaceted and complex process. It is made up of multiple elements, and it is essential to know how they work. SEO is very crucial as it makes your website more visible. More visibility means more traffic and opportunities to convert the prospects into customers. There are several valuable tools for brand awareness. One should be able to build relationships with prospects and position themselves as authoritative and trustworthy experts in their field.
SEO campaigns can be pretty complicated sometimes, and if you want to run a successful and effective SEO campaign to improve the SEO rankings of the website, you should look out for each step carefully. When you are looking to launch any SEO campaign, the first thing you need to do is choose the right keywords to target. This determines whether you will be able to get more clicks to a landing page. You should target the correct search terms to attract the target audience that you are looking out for.
What is an SEO Campaign?
An SEO campaign is a deliberate effort to optimize a page or a website to improve Google’s SEO rankings. It is a very long-term project which involves many types of different components. These components are keyword research, web audit, SEO analysis and many more. Any kind of business can benefit from a well-executed SEO campaign. Following are the five main steps on how to build a successful SEO campaign-
1. Focus on the long tail keywords in SEO
The Internet is a vast ocean of websites, and there is cutthroat competition among every business for excellence. Everybody wants to be at zenith. Instead of focusing all the efforts on trying to make it happen in an open ocean, you should be focusing on the loopholes of the business first. It is better to look out for relevant keywords that have low competition. This is why these long-tail keywords are essential.
The more you reach out to people with your relevant keywords, the more traffic your site will get, and it is the process of pre-qualifying the traffic. This means that those who visit the site from these relevant keywords are more likely to convert and generate revenue for you. The long tail keywords have higher conversion potential for the people that visit your website. They will turn into leads.
2. Optimize your keywords placement strategy
Keyword placement is another strategy that you should take into consideration. People tend to throw keywords in random places. Many people think that it will have the same effect on their rankings. However, the search engine’s algorithm views and analyzes these keywords based on their placements. You should place your keywords in places that blend in with the content properly. They should make complete sense and not change the meaning of the content.
They should be in complete synchronization with the content.
You should place your keywords in –
- The title of the page.
- The URL.
- Headings and subheadings.
This should ensure that the Google algorithm can see the terms clearly when they crawl to your site. This will help to make the keywords noticeable to your viewers and target audience. You should use words correctly and place the keywords in logical places that improve the quality of your content. If you don’t do this, it will be called keyword stuffing. This can harm your rankings significantly. You should make sure that you maintain a proper keyword density and optimize your content around that limit.
Brands should focus on creating content for keywords that is highly relevant to their customer funnel. The search rates should be firm, and the competition should be low to medium. This will help to grow their rankings and also maximize the number of pages they have on the first page.
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3. Narrow down the right keywords
You should be able to find the keyword that is right for your business. Following are the ways one can do this-
- A proper organic search of primary keywords.
- Using the Keyword tool, which is a keyword generator.
When you conduct proper organic research, you can look at what the people in the community are talking about. This will also give one an idea about which type of keywords they should be used for attracting more traffic.
Using a tool allows you to see the traffic and engagement of each type of search term, which also helps to cut down the time very significantly. It may not provide the same understanding of the industry and the community. You should make sure that your keywords are easy to read. You can also narrow down your search further by adding a second term and narrow the search even further by using alternate keywords. The alternate keywords can also focus on a related term or a specific type of technology.
You can narrow down the search results by focusing your search on more specific keywords and also limit them by various criteria, either before or after searching. You should be very specific with your search results for your keywords to be more relevant. A keyword strategy is the type of strategy that contains every decision you take that is based upon your findings in the research project.
4. Find the sweet spot between the high search volume and low competition
Keywords tend to be very competitive, and they will take you a long time to rank against the more prominent brands and the websites that have ranked for those keywords. Many people make use of the long-tail keywords that have lower competition and low competition. There is a second set of keywords that have a relatively high search volume, and these are not competitive. These opportunities can prove good for the SEO campaign. However, with the proper keyword research that is aided by the right SEO tool, it is much easier to find these keywords.
If you run a blog that publishes content about running. Monetizing blogs requires you to maximize traffic to your website. You should also create content that can attract the most amount of clicks. You should find a sweet spot between high search volume and low competition. It is essential to up-skill yourself and try to make your content more appealing. Your aim should be to make sure that the content should reach a maximum number of people.
5. Keep track of your KPIs through a thorough SEO analysis
You should keep track of the performance of each keyword that you have used in your content through Google Analytics to see what you need to adjust. You should make adjustments to your SEO campaign to ensure that all your investments are paying off. If the keywords you have used have high traffic but a low conversion rate, it may be the call-to-action or the CTA.
You will need to fix it according to what the statistics show.
KPIs are a control system that lets one identify which tactics work and which don’t. It is very much essential to monitor the right KPIs, and it is the best way to spend the time and money on something that is driving the expected profit.
Following are some of the indicators the marketers should pay attention to-
- Organic Traffic
This is the KPI that measures how many visitors come to your website from the organic search results. Organic traffic is one of the most critical metrics that should be considered. Its growth denotes that you reached the main SEO objective.
- Search Rankings
The search rankings are a very crucial KPI as it directly correlates with the success of SEO. Once you get the higher search positions, you will reach the other objectives such as traffic, conversions and leads.
- Search Visibility
The search visibility is the element that indicates how often your domain is shown in the search results for the keywords it is ranking for. By tracking the search visibility, you can also see the positive dynamics even before the website starts attracting visitors. This can be a key driver for all SEO-based activity. If you want to monitor the early results of website optimization, search engine visibility is very important.
- Links
This is the SEO metric that is of utmost importance. They are currently the main determinants of rankings. The main focus of your SEO approach should be link building.
Wrapping Up
Running focused SEO campaigns is one of the finest ways to increase the SEO’s return. You’ll get greater results if you divide up your overall SEO objectives into manageable jobs and run an SEO campaign for each.
It’s typical to have several SEO initiatives going concurrently. An SEO campaign needs to have clear goals and aims.
It is strongly advised that you conduct an SEO audit on your website before you launch a campaign in order to assess how well it is set up for search engine optimization. The effectiveness of your SEO initiatives can be adversely affected by any serious setup or technical SEO concerns.
You won’t need to do this each time you launch a new campaign once you’ve identified and fixed any problems.
