It’s not a surprise that Instagram is the primary platform for influencers and brands. The relatively recent introduction to Instagram shopping has helped to bring eCommerce on the platform, with many brands already online, and introducing their brands on the app, and new companies launching through the platform.
According to a recent survey, that 89 percent of marketers believed that Instagram was the top effective medium for marketing with influencers. It’s certainly worth getting your company involved.
Why should you work with influencers?
With 1 billion active monthly Instagram people, it’s no surprise that this platform is the center of the influencer market. Marketers have reported a significant increase in brand recognition and sales numbers thanks to influencer marketing. This is at relatively little expense – this could be the best method to increase your return on investment.
Whatever your company’s objectives are, we suggest looking into influencers in any future marketing campaigns. In the year 2020 it was discovered that the top three industries that use influencer marketing include 91 percent of luxury brands and 84% of sportswear brands and 83% of the beauty brands. However, companies outside of the categories mentioned above are experiencing huge success using influencer marketing. It is reported that Instagram users visit more than one business profile each day, across all kinds of brands. Therefore, influencers are able to guide these users towards your company as well!
Brands have had great success in a shift away from traditional advertisements that rely on endorsements from celebrities, and instead working using smaller influentials. The majority of consumers appreciate the opinions of micro and nano influencers most and believe that they are the most trustworthy in regards to content for promotion. Actually most Gen Z and millennial users claim that they often make buying decisions based on the recommendations and opinions of their favorite influencers. They typically follow influencers since the beginning of their careers, and build trust and a relationship that they value their suggestions for products. But remember, it’s not just Instagram influencers that can help. If Instagram isn’t the platform you hope to work on, then consider looking at YouTube influencers or TikTok influencers for your campaign too.
Instagram is a platform for influencers to connect with their followers
Instagram has introduced a variety of updated features over time as each became more suitable for e-commerce through the platform. Particularly, in the year 2019 Instagram Shopping was released. The app allows users to view and buy products from within the app, and also allows brands, even those without previously established online presence, to create a shop through the app. We’ve seen a lot of big name brands taking to Instagram Shopping to engage users on the app, but we have also observed a significant increase in support for small-scale businesses and local shops.
In the case of influencers, previously they would only upload media content such as stories and posts, and adding the brand’s logo in the caption. In the past, Instagram Shopping has enabled influencers to to directly tag products and clicking on the link will direct you to the company’s website or to the purchase options. This is an important improvement in the convenience of shopping for Instagram users and also increasing the demand for brands to think about collaboration with influencers.
It is possible to expect posts from influencers that promote their brand in various media formats. The first method of uploading a post, whether video, photo or carousel, remains extremely well-known. These are perfect for visually appealing products that don’t require any explanation. Stories are another excellent method for influencers to advertise your product, but with a cost that is a bit lower. Recently, the increase in utilization of IG Live and Reels to promote content has been apparent as well, and where videos can help with more information like reviews and unboxings or tutorials.
If you’re eager to locate social media influencers who will benefit your company, we’d recommend using an influencer marketing platform. It allows you to look for influencers with specific filters, such as gender, age, locations, follower counts and audience interest, for example.
Alongside the convenience of searching by opting to make use of the influencer marketing platform, it can also help to verify the credibility of your person who is the influencer, and the direct alignment of their followers to your desired audience. It is important to be looking for growth in followers – is it growing at a steady pace? Engagement rate – is this close to the average followers, but not too high and certainly not too low? and the authenticity of their audience and demographics Do these demographics match with your audience? Is the influencer an enviable number of followers?
However, if you choose to look for Instagram Influencers for yourself, then there are some suggestions to aid. A common mistake is looking for influencers who already have a love for your brand. You can do this by looking at the followers you have, but this can be a time-consuming process. Check for followers who have an amount of followers to show that they influence their followers. After that, examine the posts they regularly write about – you might have been mentioned before!
An easier way to accomplish this is to check your brand’s mentions. There’s likely to be plenty of mentions from regular Instagram users, however you can filter them to discover any influencers in them. Also, you can look into the hashtags you have created for your company in addition to other hashtags that are related to your business. The most influential people often employ multiple hashtags for their posts. Therefore, be flexible and search for various types of hashtags they may use.
In the end, you must consider using influencer marketing to market your Instagram store, and finding influencers could not be more simple! I hope that this guideline will assist you in achieving the benefits that come through an effective influencer-marketing campaign.
The process of figuring out how to find influencers who match your brand’s image can be a challenge however, with a bit of help from Heepsy the process will be seamless to assist you in achieving your goals for marketing.