West Bengal is located in the eastern part of India. It is considered the hub of different civilizations and holds a vital position in the history of India. Many people from around the world like to visit West Bengal to enjoy the diverse culture of this biggest province. Apart from tourism, Bengal is also famous for entrepreneurship and the growing e-commerce industry. If you want to tap into India’s gigantic market then tapping into West Bengal is the viable option.
Bengali is the official language of Bengal. Moreover, 85 million people speak this language. If you have developed the website of your business then to reach these 85 million people, you must translate your website into Bengali language. On the other hand, if your business is already in Bengali and you want to gain more traction on a global level then you must go for Bengali to English translation services.
The Boom in Bengali E-Commerce
While everyone talks about the potential of Hindi, let us listen to what the numbers are saying. A report from RedSeer Consulting in 2022 reveals something interesting: Bengali e-commerce users are set to grow by a whopping 51% by 2025, beating the national average. Imagine this as a hidden treasure waiting to be discovered, and Bengali translation is the tool you need to uncover it.
Google Gets It
Do you know that even Google has figured out that speaking Bengali is a good idea? They have translated all their cool stuff, search, maps, and even Android into Bengali. That is one big reason why Google is a big deal in Bengali-speaking places. It is not just about tech; it is about talking to people in their language.
Fulfilling the Legal and Regulatory Rules
You can not enter any global market unless you don’t fulfill the legal requirement. If you are a foreign entrepreneur and want to set up your business in different provinces of India then apart from Bengali translations, you must go for Hindi to English translation services. You must be wondering why. This is because English is a global language and people can understand the legal formalities in the English language well.
The Power of Speaking Local
Forget about aiming for a “global language.” Research from Vernacular.ai spills the beans: a massive 71% of Indian internet users prefer content in their language. Therefore, English to Hindi translation services are also imperative. Additionally, Bengali, with its rich literary history and passionate fanbase, is no different. Speak to their hearts, not just their minds, and see your brand loyalty skyrocket.
Understanding the Bengali Market
The Bengali-speaking population is very diverse. Therefore, to cater to this market, you must consider cultural and regional nuances. To tap successfully into any market, it is important to communicate in a way that resonates with the target market. Here impeccable Bengali translation services play a significant role.
Unveiling SEO Secrets
If you are into the e-commerce business then you must know that Google’s algorithms are smarter than before. Therefore to make your website rank high in Bengali SEO, you have to translate your website into Bengali language so that people can search for products and services in their native language. The same holds true for Bengali-speaking brands. They can use Bengali to English translation services to rank their websites higher on the search engine and attract a vast global audience.
Building Trust with Accurate Communication
The best method to grow your business is to develop trust in the target audience. How can you develop trust? Indeed developing trust in a multicultural environment is very difficult. When you communicate with the target market in the language that they understand. It results in developing trust. Therefore precise and accurate translation services are very important in developing long-lasting relationships with potential customers.
Do you know that customer support in the customer’s native language provides the customers with a pleasant shopping experience? If you are dealing with Bengali customers then Bengali translation services can help you understand their requirements and provide them with prompt solutions. Just imagine you are an Indian customer and you only understand Hindi. Therefore, if a call center agent provides you with customer support in English then you won’t understand anything. Moreover, it will create frustration and you will stop using the products of that company. To solve this problem, call centers hire multilingual agents.
Select the Right Translation Agency
How to get accurate translation services? For this, you must hire a professional translation agency. Additionally, you must check whether the translation agency has native translators. The benefit of having native translators? They can consider the cultural and regional nuance in view and provide you with impeccable business translation services. Secondly, they can provide translation services in many pairs like Bengali to Hindi and Hindi to English translation services.
Bengali translation is a strategy to tap into India’s high-potential market. From e-commerce to SEO secrets, the growth potential cannot be understated. Communicating with customers in their native language makes them feel valued and understood. Therefore, it’s important to acknowledge the power that Bengali, English, and Hindi translation services hold. And watch your business grow faster. To expand your business in any part of the world, professional translation services are of great help.