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Whenever you create a new product, user experience, or UX, research is what you need to do before spending any amount of money on materials or marketing. Instead of just jumping into spending money blindly on whatever you think is a great idea, it is a good idea to hear from the individuals who will actually be using whatever type of product it is that you want to create.
When you conduct UX research, using a UX research repository can be extremely useful. As one of the most practical resources available for researchers, an efficient repository can save your research team a significant amount of time. As a result, you can dedicate additional time to other aspects of the research process, such as brainstorming future uses for the insights that you come up with.
One thing that many researchers do not initially realize is that it is possible to build your or UX research repository software if you are facing limited resources at the early stages of your project as many researchers are. If you decide to go this route, consider this list of five things you should think about as you move forward.
No research repository is very practical if it is unnecessarily difficult to locate files. Because one of the biggest benefits of these resources is the fact that they can hold a significant amount of data and documents, it can be counterproductive if locating files is burdensome.
In the same token, you should consider tagging abilities. When thinking about the features that you want to include in your repository design. With very little effort to put this feature together when designing. It can make a powerful difference in the overall efficiency of your software.
When building, another question to ask yourself is what type of analysis you want to be able to provide from the collection of information within your repository. For example, what kind of breakdowns of data does it allow? Filtering, downloading, and capturing capabilities within the software can all drastically improve overall analyzing functionality.
Something else to consider with data is archiving. By storing data from research over time in your user research repository software. You can learn important insights about your products and services. That would otherwise be impossible to know without having longitudinal data at your disposal with a repository that has highly-effect archiving.
When you save your data files and upload them to the repository, what happens? Is there only one option or do you have the ability to group files? This functionality can be especially great because grouping can allow you to see different sets of data. In a way that you can compare if and when it makes sense to. Doing this is another way to expand your perspective of your products and services.
While building your own UX research repository can be a smart idea. If you are short on resources and have the skills to do so. It is important to think about it carefully.
Insight repositories are relatively new market research concepts. The means to manage UX research are far, and few. These help solve more minor problems rather than a whole encompassing problem. Design research is still conducted and managed traditionally with sheets, analytical engines, survey software, and custom reports.
Last on our list is specialized UX research repository tools and software. Those are developed purely to ease the ease of management of UX and design research in mind. Built by research-driven organizations and people. Dovetail, Bloomfire, Aurelius Lab, and QuestionPro Insights Hub are examples of specialized UX insights and research repositories.
The QuestionPro Insights Hub was developed purely to advance research in a cloud-based Repository for corporate research that democratizes access to research across the enterprise. This is a unified hub for UX research data management that helps to optimize time and transparency. The platform ties into the qualitative and quantitative research tools. It also has an advanced analytical engine that brings together all of your UX research data under one platform. Making it the choice for researchers and brands worldwide.
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